Advertising is the key to any successful Karate dojo. The reason for this is simple: you need students to make money and advertising is what brings in new students.
As I recently explained, marketing for martial arts studios should be all about getting students in the door. Of course, you then have to have a strategy to keep them around, but the key to advertising and marketing efforts is to get them in the door. Read More
This summer, my family and I vacationed in Mackinaw City and Mackinac Island, MI. On the island, employees would hustle to get sales as they were giving out samples and soliciting customers on the street - doing just about everything possible to get a sale, and they often did. People were spending all kinds of money.
But in Mackinaw City was different. Read More
I was recently talking to a martial arts studio owner and we were discussing the importance of marketing for his business. We both agreed that the goal of martial arts marketing is to get new students into the doors of the studio. While other businesses use marketing to reach both new and existing customers, martial arts studios often just focus their marketing efforts on new customers. The reason for this is that as the business model of a martial arts studio is naturally designed to retain customers - once a student signs up, they continually work towards different belts. Read More
Over the last month I have talked with several business owners who have expressed a need for something different with their website. They have one of two problems: they are paying too much for their website with not enough return, or they currently don't have a functional website.
The good news is that there are some great do-it-yourself website options available today - options that are affordable, beautiful, and easy to use. Honestly, I have seen these DYI drag-and-drop sites look and perform MUCH better than “professionally developed” sites.
While there are numerous website platform builders available, I have chosen three to discuss. These have been chosen based on popularity, functionality, design, and ease of use. You really can’t go wrong with either of these three options though each has... Read More
In working with numerous entrepreneurs over the last decade, I have often heard one main theme: “I never went to business school.” To these entrepreneurs, they feel that their businesses are somehow at a disadvantage because they are not experts in business.
But why would they need to be experts in business? After all, business owners need to be experts in their specific industry. Well, these entrepreneurs understand that their business does have a “business side,” which can result in HUGE returns - if properly managed.
The good news is that I don’t believe that anyone is at a disadvantage for not having gone to business school. In fact, I feel that not going to business school can actually be an advantage for a business owner. Read More
Every buyer takes a journey with your business. Some of these journeys last years and produce great profits, while journeys end before they really begin. Instead of thinking of sales from the prospective of a business, the buyer's journey focuses on how a customer evolves in their engagement with your business.
In developing a business model, it is important to understand that there is a natural progression every buyer takes in regards to their engagement with your business. It take time to build trust with a buyer and it takes a pretty significant effort for them to walk through their journey of doing business with you. To understand a buyer's journey, we must start by looking at the stages a buyer takes during their journey with a business. There are four stages to a buyers journey... Read More
When we look at a small business, we can usually tell pretty quickly whether or not a business is healthy. We can tell if the business is mature and strong, right? The parking lot is always full, they always have what we need, and the staff make you feel welcome and leave a desire to return. On the other hand, we can also tell if the business is weak and dying. We have all seen it.
I remember going into a local hardware store for the first time after moving to a new town. Within moments of being in the store, I was asking myself Read More
If you are the one on top - the business owner - the buck stops with you. If you want to make money this month, you push harder and make it happen. If you are tired or just not feeling it, you can sit on your butt. It is completely up to you.
The winds of motivation are constantly changing and this is where a business coach can help you stay on course. Here are a few ways to find a business coach without necessarily breaking the bank... Read More
While everyone seems to understand the importance of Search engine optimization (SEO), I am absolutely amazed at how many businesses do not utilize the most basic tactics of SEO.
For example, I have been talking to my son's taekwondo studio for several years about the importance of SEO. For whatever reason, they delayed and delayed implementing basic tactics on their website. When they finally did implement a few SEO tactics, they ended up with so many Read More
I have some big news coming that I am excited to share with all of you, but I can't let the cat out of the bag completely yet. That said, here is a little piece of what I (along with my wife, Jessica) have in the works.
We would love to hear your thoughts.
-Adam- Read More