5 Reasons Why SEO Should Be Important For Your Business

While everyone seems to understand the importance of Search engine optimization (SEO), I am absolutely amazed at how many businesses do not utilize the most basic tactics of SEO.

For example, I have been talking to my son's taekwondo studio for several years about the importance of SEO. For whatever reason, they delayed and delayed implementing basic tactics on their website. When they finally did implement a few SEO tactics, they ended up with so many

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3 Ways to Find Keywords for Your Small Business

As the hack of the week is to incorporate keywords into the website of your small business, I thought it would be important to share with you a few ways to find good keywords to focus on.

After all, if no one is searching for a keyword then what is the point?  Here are three ways to find good small business keywords.

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Alternative to Yellow Pages: Using Local Keywords

Just a decade ago, most businesses would purchase a space in the Yellow Pages book and just wait for the phone to ring.  They didn’t need an alternative advertising option - Yellow Pages just worked.

Oh how the times have changed.  Small businesses can no longer just rely on Yellow Pages because 80% of consumers use the internet when they are trying to find a new product or service.  Therefore, small businesses must find an alternative to Yellow Pages.

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Hack of the Week: Using Keywords on Your Website

Let’s face it.  We live in a digital world; if you don’t have a presence online then you don’t exist.  At least in the eyes of those who are actually searching to buy a product or service that you are offering.

According to Forbes, “consumers report using the internet first (80% of the time) when they need a new product or service, and printed Yellow Pages only second or third (about 50% of the time.)”  

This means that if you are a small business owner, you can no longer...

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Hack of the Day: Hold a Facebook Contest

As I was browsing Facebook yesterday, I saw that a friend of mine had shared a post about a jazz vocalist (Diana Krall) coming to the Embassy Therater in Fort Wayne, Indiana where I live.  

The post was published on Friday afternoon and said that they would be giving away two free tickets on Monday. To get a chance to win the tickets, all I had to do was to like, comment, and share the post about the ticket giveaway - which I did.

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Hack of the Day: Engage Customers Through E-Mail

We all know that it is much easier to retain an existing customer than to acquire a new one.  Yet so many businesses leave engagement up to the customer.  The customer comes in on their own, leaves on their own, and comes back on their own.

But many customers are just looking for an excuse to come back.  

They want to be engaged.

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Hack of the Day: Create A Landing Page For Your Friends

When I started my photography business more than a decade ago, I was amazed by the support I received from family and friends.  Sure, I offered a great product at a great price, and had a great funnel to get new clients, but the support of friends was amazing.

As I have been building this blog over the last few years, I realized that I did not have that many supporters.  It really wasn't because they didn't want to support me.  It was because I

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Dissecting the Best Business Hacks of a Membership Site

With so many resources available to help our businesses, it is often difficult to find one that provides a great value at a good price.  Thankfully for me, I have found such a resource in Platform University by Michael Hyatt.

Now, I don’t expect that all of you are going to jump into Platform University - that is not my intention at all.  Frankly, Platform University isn't really designed for many of my readers as it is a resource for those building online businesses, which is something I am doing with this site and my business. 

The reason I am writing this article is that I wanted to take this opportunity to dissect the inner workings of this membership site I have been a part of for nearly two years and break down why it has been so valuable for me.  My hope is that you will be able to take away a few business hacks (summarized at the end of the article) that Michael Hyatt has used in Platform University and be able to apply them to your own business.

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Understanding What A Sales Process Is - Dissecting The Sales Funnel

A sales process is an intentional strategy used to convert prospects into paying customers.  This is often accomplished by designing a “sales funnel” where customers are given a clear path which walks them step-by-step toward becoming an ideal customer.  

But a sales process is more than just a packaged guide that points toward the cash register - it is something that is big, clunky, and complex, but still needs to be beautifully designed.  To fully answer the question of what is a sales process, I would like to share with you one of my recent experiences.

I found myself somewhere I never expected to be - I was at a Taekwondo tournament watching my son compete on a regional level.  

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