I was enlightened this week.
I was having lunch with my friend, Matt McWilliams, and I was sharing with him how I had just finished an "epic" blog post. I was really excited. I had written the post as a brainstorming session on how private community pools could expand or grow their pool membership and felt I had a ton of value to offer.
The post was nearly 3,000 words long.
Matt kindly looked at me and said, "Sorry, but I will never read it."
At that minute, I was enlightened. My goal with this site is to provide tools to help small business owners free up their time. Yet, my articles were asking for a ton of your time. 3,000 words worth of time.
And my focus is on business hacks - something that should be quick and actionable.
So I decided I needed to cut back. By 10 times.
Starting this week, I have a new blog format as follows:
- 300 words or less
- 3 posts a week (M,W,F)
- 3 minutes of your time
Don't worry, if you still like my "epic" posts, I will still be sharing those from time to time (like the one on pool membership). Just not on my blog.
Also, look for my weekly summary e-mail to now be published on Saturday morning.
What do you think of the change?
ACTION ITEM: Write down 3 things you might need to hack in your business to connect better with your customers.