Content is everywhere. Products are available from many different sources. In the online information age we live, there is so much content available for free that you have to wonder why anyone would pay for it. One of the biggest hurdles for us content creators is to be able to justify to ourselves that our content has value. Why would someone want to pay for content when they can get so much for free? And, why would they want to pay for my content anyway?
Michael Hyatt recently published an excellent blog post on this topic where he explains why charging for your content is a good thing. The interesting thing about Michael, a person who makes a living on content creation, is that he also allocates a large budget for spending money on content. He has said that his budget is one of the largest content budgets he knows. While my budget isn't even close to Michael's, I too have placed a value on paying for content and paying for products. You have to understand that I am a "penny pincher" by nature, but I have come to realize that content is more valuable to me when I pay for it. Yes, I would rather pay for content than get it free. Here is why:Read More