Sales can be an overwhelming word for a business owner. I know that the hairs on the back of my head rise every time I think about selling my services in the traditional way.
Some people are natural hustlers when it comes to sales - the have no problem pushing their product into a sea of rejection. They weave and wind between objections and are still able to reach the goal line and make the sale. But I am not a hustler and have a difficult time with a sea of rejection.
So the thought of traditional sales makes me very uncomfortable.
Fortunately for me, I know that I can still sell like an all-star quarterback without the skills of selling.Read More