How well are you using the internet to get new leads?
Let’s face it. We live in a digital world; if you don’t have a presence online then you don’t exist. At least in the eyes of those who are actually searching to buy a product or service that you are offering.
According to Forbes, “consumers report using the internet first (80% of the time) when they need a new product or service, and printed Yellow Pages only second or third (about 50% of the time.)”
This means that if you are a small business owner, you can no longer rely on paying hefty fees to be listed in the phone book and just waiting around for the phone to ring; prospect customers are going to the internet first.
80% of the time.
So, how are prospect customers able to find your business online?
Of course you probably have a website, but how exactly are prospects finding you online?
One way to do this is to use "keywords" on your website.
A keyword is a specific word or phrase used in search engine optimization that describes a particular webpage. Specifically, a business wants to use keywords on their website that are regularly being searched for prospects that may eventually become customers.
Basically, a keyword is like a digital advertisement. And it is essentially free, assuming prospects can find you in their search results.
Later this week, I am going to talk about two specific ways to ensure you are starting to use keywords effectively on your website:
Action Item: Conduct a few searches on Google for a specific product you offer and see if you (acting like a prospect customer) can find your business in the search results.