Hack of the Week: Using Keywords on Your Website

How well are you using the internet to get new leads?

Let’s face it.  We live in a digital world; if you don’t have a presence online then you don’t exist.  At least in the eyes of those who are actually searching to buy a product or service that you are offering.

According to Forbes, “consumers report using the internet first (80% of the time) when they need a new product or service, and printed Yellow Pages only second or third (about 50% of the time.)”  

This means that if you are a small business owner, you can no longer rely on paying hefty fees to be listed in the phone book and just waiting around for the phone to ring; prospect customers are going to the internet first. 

80% of the time.

So, how are prospect customers able to find your business online?

Of course you probably have a website, but how exactly are prospects finding you online?

One way to do this is to use "keywords" on your website.

A keyword is a specific word or phrase used in search engine optimization that describes a particular webpage.  Specifically, a business wants to use keywords on their website that are regularly being searched for prospects that may eventually become customers.

Basically, a keyword is like a digital advertisement.  And it is essentially free, assuming prospects can find you in their search results.

Later this week, I am going to talk about two specific ways to ensure you are starting to use keywords effectively on your website:

Action Item: Conduct a few searches on Google for a specific product you offer and see if you (acting like a prospect customer) can find your business in the search results.