This winter has been brutal. We have had more snow than the "blizzard of '78," which I have heard about for as long as I can remember. All kinds of records have been set this year: most snow, coldest days, most school days cancelled. But one thing I haven't heard about is how all of the trouble this winter has caused can be an opportunity for innovation. Innovation opportunities always exist, but when we experience something as extreme as this winter was, innovation opportunities are even more present; the extreme amount of snow that we saw this winter has provided a great opportunity for snow removal businesses to hack their pricing models.
The opportunity that exists is based on an innovative best practice from another industry. Specifically, the hack is to...Read More