-By Adam Witmer-
Sales is an essential component to any business. In fact, I would even argue that it is the most important element for a company - if you don’t have sales, you don’t have a business.
For that very reason, many companies spend thousands and thousands of dollars to provide their sales staff with skills they need to increase their productivity.
But I learned a very difficult lesson early on.
Read MoreObtaining new customers is one of the most challenging aspects in business. Yet, day after day businesses leave prospects at the door because they can’t convert them into a paying customer. But what if that could be avoided?
How much would you pay to know why your prospects don't convert?
To benefit my readers, I want to share a personal experience I had this week where I wanted to work with a local business I had never worked with before, but ended up going to the competition.
Read MoreA sales process is an intentional strategy used to convert prospects into paying customers. This is often accomplished by designing a “sales funnel” where customers are given a clear path which walks them step-by-step toward becoming an ideal customer.
But a sales process is more than just a packaged guide that points toward the cash register - it is something that is big, clunky, and complex, but still needs to be beautifully designed. To fully answer the question of what is a sales process, I would like to share with you one of my recent experiences.
I found myself somewhere I never expected to be - I was at a Taekwondo tournament watching my son compete on a regional level.
Read More
