Posts tagged funnel
Martial Arts Marketing: Analyzing a Taekwondo Sales Funnel
Martial Arts Marketing: Analyzing a Taekwondo Sales Funnel

As I have been recently writing on the topic of developing an effective sales process, I thought I would show a few examples of how successful sales funnels have been applied.  In my post on How to Design a Service Industry Sales Workflow, I broke down the process of how to design a sales funnel for a business in the service industry.  Businesses that offer a service, rather than a product, have some unique challenges over businesses that sell physical products.  Martial arts marketing can be challenging on a number of levels.  Therefore, I think it is worthwhile to take a close look at a business that has done a good job refining their sales funnel.  This business is my son's taekwondo academy.

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Case Studies, Business Hacks, Sales HacksAdam Witmersales, funnel, innovation, strategy
How to Create a Sales Process; Workflow in the Service Industry
How to Create a Sales Process; Workflow in the Service Industry

Every business should have a sales process.  A sales process is a formalized plan to evolve a prospect client into an ideal customer; it is an intentional strategy designed to systemize sales so that each potential client is given an equal opportunity to become an ideal customer.  Without a clearly defined process of how a customer will evolve over time, the lifetime value of a customer will not be as effective as it could be.  In my recent post on How to Design a Sales Process in 3 Steps, I discussed general methods on what should be done to develop such a process.  In this post, however, I am going to specifically focus on designing a sales funnel for a service-based business. 

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Case Studies, Business Hacks, Sales HacksAdam Witmersales, process, innovation, funnel, strategy
How to Create a Sales Funnel in 3 Steps
How to Create a Sales Funnel in 3 Steps

A sales process is one of the greatest assets of any organization.  It can increase the lifetime value of a customer, help the customer make a decision, ensure you offer the sale every time, help you reach goals, and allow you to perfect the process.  The reasons to implement a systematized sales funnel are compelling.  But actually executing a sales process can be challenging. Therefore, I would like to share with you three steps that you can take to design a formalized sales funnel for your business.

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Business Hacks, Sales HacksAdam WitmerSales, process, funnel, innovation, strategy