Understanding What A Sales Process Is - Dissecting The Sales Funnel

A sales process is an intentional strategy used to convert prospects into paying customers.  This is often accomplished by designing a “sales funnel” where customers are given a clear path which walks them step-by-step toward becoming an ideal customer.  

But a sales process is more than just a packaged guide that points toward the cash register - it is something that is big, clunky, and complex, but still needs to be beautifully designed.  To fully answer the question of what is a sales process, I would like to share with you one of my recent experiences.

I found myself somewhere I never expected to be - I was at a Taekwondo tournament watching my son compete on a regional level.  

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How to Create a Sales Process; Workflow in the Service Industry

Every business should have a sales process.  A sales process is a formalized plan to evolve a prospect client into an ideal customer; it is an intentional strategy designed to systemize sales so that each potential client is given an equal opportunity to become an ideal customer.  Without a clearly defined process of how a customer will evolve over time, the lifetime value of a customer will not be as effective as it could be.  In my recent post on How to Design a Sales Process in 3 Steps, I discussed general methods on what should be done to develop such a process.  In this post, however, I am going to specifically focus on designing a sales funnel for a service-based business. 

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How to Create a Sales Funnel in 3 Steps

A sales process is one of the greatest assets of any organization.  It can increase the lifetime value of a customer, help the customer make a decision, ensure you offer the sale every time, help you reach goals, and allow you to perfect the process.  The reasons to implement a systematized sales funnel are compelling.  But actually executing a sales process can be challenging. Therefore, I would like to share with you three steps that you can take to design a formalized sales funnel for your business.

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