Mapping Business Processes; The Benefits

Policies can be frustrating.  Bureaucracy can slow efficiencies and make us less effective in our jobs.  Procedures and systems can seem especially ridiculous when we don't understand why they were established in the first place.  And I agree that many policies and systems actually decrease effectiveness and efficiencies.  But mapping business systems can be beneficial on a number of levels.  Specifically, to systematize through policies and procedures can enhance your customer  service, and ultimately the customer experience.

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How to Create a Sales Process; Workflow in the Service Industry

Every business should have a sales process.  A sales process is a formalized plan to evolve a prospect client into an ideal customer; it is an intentional strategy designed to systemize sales so that each potential client is given an equal opportunity to become an ideal customer.  Without a clearly defined process of how a customer will evolve over time, the lifetime value of a customer will not be as effective as it could be.  In my recent post on How to Design a Sales Process in 3 Steps, I discussed general methods on what should be done to develop such a process.  In this post, however, I am going to specifically focus on designing a sales funnel for a service-based business. 

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How to Create a Sales Funnel in 3 Steps

A sales process is one of the greatest assets of any organization.  It can increase the lifetime value of a customer, help the customer make a decision, ensure you offer the sale every time, help you reach goals, and allow you to perfect the process.  The reasons to implement a systematized sales funnel are compelling.  But actually executing a sales process can be challenging. Therefore, I would like to share with you three steps that you can take to design a formalized sales funnel for your business.

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