How to Design a Business Model

I recently met a fantastic artist.  Scott Stearman is a sculptor who specializes in bronze work, such as life-size statues and memorials.  The process he goes through to create the end product truly is amazing.  Long story short, Scott actually starts his process with a very small clay model.  This model is then magnified and processed to create a mold for the bronze, which is then finished.  The part of this process that I found most intriguing is that the large finished product is being made from a very small model.  This means that any errors that are made on the model are magnified multiple times when it is enlarged to create the bronze mold.  Having a half inch error on a model can result in a four inch error when the model is magnified to become eight times larger.  

I have found that the same is true with a business model.  If a business does not fully refine their strategy on the small scale, it becomes magnified as the business grows.  This is not always a bad thing, but how much more effective could a business be by being intentional?  If a business model is not intentionally designed, the business will ultimately default on a business model that may, or may not be the most effective model for the business.

Regardless of the size of a business, any business owner can be intentional about the design of their business model by refining four strategies.

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T-Minus Ten

Businatomy is getting ready for a major makeover.  I have been turning over a few things around here and am excited for you to see what we have.

IPOD Photos Oct - Dec 2012 041.JPG

Last fall, my wife and I had some unwelcome water damage which resulted in a horrible amount of black mold and contamination from sewer water.  We had to tear out the mold and had the kitchen down to the studs and concrete.  It is amazing how a space that you are intimately familiar with can look so different when you tear it apart.  

As I have been working on my concept for Businatomy for years, I felt as if I had mold in the walls.  When I took a good hard look at what I had, I realized that a makeover was necessary.  I needed to evaluate what I wanted to accomplish and how I was going to do that.  I completely tore down my business model and have been piecing it back together.  I am happy to say that the new Businatomy is going to be much more functional than the old version I had built.

Sometimes, it takes a little mold in the walls to give us the boost to make things better.